Finesse Beauty
An e-commerce refresh for a boutique beauty brand — faster loads, clearer product storytelling, and a checkout flow that converts.
- Client:
- Built By His Grace
- Date:
- 2025
- Duration:
- 6 weeks
A warm, trustworthy web presence for a faith-based construction company — built to turn visitors into inquiries.
Built By His Grace needed more than a brochure site. They needed a digital storefront that communicated craftsmanship, integrity, and approachability — the same qualities clients feel when they walk onto a job site.
The challenge
Their old site looked dated, loaded slowly on mobile, and buried the contact form three clicks deep. Most visitors were coming from referrals and local search, but the site wasn’t doing enough to convert that warm traffic into booked calls.
What we built
We redesigned the site from the ground up with a clear hierarchy: who they are, what they build, proof of quality, and an easy path to get in touch.
- Trust-first homepage — hero messaging, project gallery, and testimonials above the fold
- Service pages — dedicated landing pages for residential, commercial, and renovation work
- Fast, mobile-first build — Astro static output with optimized images and minimal JavaScript
- Simple CMS workflow — the team can update project photos and copy without touching code
The result
The new site launched in under six weeks. Page load times dropped significantly, and the simplified contact flow made it easier for prospects to reach out from any device. The brand now feels as polished as the work they deliver.
Tech stack
Astro, Tailwind CSS, and a headless CMS for project updates. Hosted on Netlify with automatic deploys from their content repo.