Built By His Grace
A warm, trustworthy web presence for a faith-based construction company — built to turn visitors into inquiries.
- Client:
- Finesse Beauty
- Date:
- 2025
- Duration:
- 8 weeks
An e-commerce refresh for a boutique beauty brand — faster loads, clearer product storytelling, and a checkout flow that converts.
Finesse Beauty had outgrown their original storefront. Product photography was strong, but the site felt cluttered, slow on mobile, and confusing at checkout — exactly where conversion matters most.
The challenge
Cart abandonment was high, especially on phones. Collection pages were hard to scan, product details were inconsistent, and the brand’s premium feel wasn’t coming through in the UI.
What we built
We focused on speed, clarity, and a shopping experience that matched the quality of the products.
- Streamlined collection pages — larger imagery, clearer filters, and scannable product cards
- Product detail templates — consistent layout with ingredients, usage, and social proof in the right places
- Performance pass — image optimization, lazy loading, and stripped-down third-party scripts
- Mobile checkout polish — fewer steps, sticky add-to-cart, and trust signals at decision points
The result
Load times improved by roughly 60% on mobile. The cleaner layout made it easier for customers to browse collections and complete purchases without friction. The site now reflects the same attention to detail Finesse brings to their product line.
Tech stack
Shopify theme customization, performance optimization, and ongoing CRO support for seasonal campaigns.